11/19/2023 0 Comments 2013 signal snowboards“We do them every month, so it’s not like we have a lot of time to. Now there’s one made out of glass, a surfboard you can take to the mountains, another with built-in speakers and even one with a paintball marker mounted on it. The first Every Third Thursday board made was constructed by using vinyl records as the top of the board with the next board being made entirely of wood. Every month since 2010, the staff at Signal has come up with an idea for a new snowboard, but they’re far from ordinary. There’s having team riders film video parts for movies, entering competitions and connecting with consumers through social media.īut Signal has taken it a step further with their Every Third Thursday videos on YouTube. There are many ways for a snowboard company to expand its name. and I wanted to work with people with a similar vision.” “We all saw a vision that aligned and and were all about manufacturing here in the U.S. “We all just clicked together really well,” Wierenga said. The problem was Lee didn’t have a factory, Wierenga said.Īt the same time, Wierenga and his factory were in Huntington Beach and said he was tired of building boards for other companies that didn’t have a clear vision.Īfter meeting with Lee and his art director Kellie Talbot Wierenga took a chance with them and hasn’t looked back since. Signal started when former professional snowboarder and founder Dave Lee wanted to start his own company in 2004. “We’ve typically stayed in a lot of the more core-demographic stores, so we’re not going after the massive growth there, but the brand itself continues to grow.” “It’s a slow growth for us because we don’t go necessarily to big box stores like Sport Chalet,” he said. Wierenga said the company sold about 10,000 snowboards last season, he said. But in just 10 years, the Huntington Beach business that handcrafts and ships their products from its factory has gained traction in the market. Signal could be considered a rookie in an industry filled with big-name companies like Burton or Lib Tech.
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